The Birth of the Big Beautiful Art Market (Hickey)

Dave Hickey compares automobile culture to the art world by exploring there similarities. He believes that  cars represented "the rhetoric of image and icon, the dynamics of embodied desire, the algorithms of change and the ideological force of disposable income." Many people treat their cars differently and customized them to fit there own individual needs. He then goes on to talk about the commerce of the art world, and that the over-saturation of art in museums and galleries. He is saying that sometimes there is too much to look at, he is quoted saying "the walls were full!" He also talks about how, much like cars, art is made in hierarchies, because ultimately people end up buying more then one car, and when a car breaks it is a necessity to fix it, or buy a new one. He speaks of brand loyalty, by explaining that someone may eventually not care to buy prints of your drawings or paintings, and want to move to the real deal.This is along the same lines of someone buying there first car, but eventually upgrading to a more trendy fast sports car.